I'm currently sitting in a cinema waiting for the movie to start and I was thinking how bad the new idea of seat allocation is.
That was until I realized something. Next time I come to see a movie I'm going to book online, choose a good seat and show up 20 min's late so I dont have to sit through the adverts and previews.
I'm not to worried about missing the movie previews now that you can download high-def movie trailers from a number of sites on the net. Also they are mixing up the trailers and adverts so to watch one you have to watch the other.
I wonder if many other people are going to catch onto this and what the cinemas are going to do to stop this happening?
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